Always take the time to prepare for an interview with the media. In an emergency, you will need to respond quickly. But first take a few moments to collect both the correct information and yourself.
A Few Tips
- Take a deep breathe–you want to look calm and knowledgeable
- Anticipate the questions the media will ask
- Determine your key messages (two to three will do)
- Determine the audience that you are trying to reach
- Be honest and don’t speculate
- Don’t be pressured into answering questions on issues still under investigation
- Be prepared with background information.
- Remember there is no such thing as off the record
- Humor can be dangerous in a serious situation
If you are new to doing media interviews, the best way to learn is to watch others. Analyze the good and bad components. Did the interviewee appear calm? Was he/she prepared with the needed information? Can you identify the key messages? Then practice, practice and more practice!!!
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