Reporters are inundated with press releases. To get coverage, your release must stand out and be concise and to the point. You need to get their attention in the first paragraph. Failure do to so could land your release in the waste basket.
A Few Tips
- Make sure you give all the important information including Who, What, Where, When, Why and How.
- In addition, don’t forget to give accurate contact information. Nothing is more frustrating than wanting to follow up on a press release, and not being able to find someone to comment.
- Avoid jargon. Reporters don’t have the time to decipher your words.
- Take the time to ensure all your information is correct including dates and the spelling of names.
- Be objective.
As simplistic as these may sound, waste baskets are full of releases that fail to comply with a little common sense.
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